About Karen
Bilingual marketing professional with 9 years of experience in digital marketing and lead generation, specializing in content strategy, performance-driven campaigns, and social media management.
I’m a bilingual marketing professional with 9 years of combined experience in digital marketing and lead generation—blending strategic thinking, compelling content creation, and performance-focused execution. I currently work as a Production Designer at Waypost Marketing in Greenville, SC, where I collaborate closely with our Creative Director to deliver design solutions that align with client goals and drive business growth.
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My background includes leading social media and content strategies for clients ranging from local businesses to global brands, crafting sales-driven collateral across web, email, and print, and supporting brand growth through visual storytelling. Earlier in my career, I focused on lead generation for senior living and real estate communities, where I managed high-volume inbound and outbound calls, qualified prospects, and promoted offerings based on individual needs.
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Whether I’m building digital assets or shaping marketing strategies from the ground up, I bring a results-oriented mindset, strong communication skills, and a passion for creating meaningful brand experiences.ā
Certifications
