About Karen
Bilingual creative marketing professional with 9 years of experience driving brand growth through strategy-led content, design, and performance-focused campaigns.
I’m a bilingual creative marketing professional with 9 years of combined experience in digital marketing, brand communications, and lead generation. My work sits at the intersection of strategy, design, and performance, where creative decisions are informed by audience insights, business goals, and measurable outcomes.
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I currently work at Waypost Marketing in Greenville, SC, where I collaborate closely with leadership and creative teams to develop brand systems, digital assets, and marketing initiatives that support client growth. My experience includes leading content and social media strategies for clients ranging from local businesses to global brands, designing sales-driven collateral across web, email, and print, and optimizing campaigns through ongoing performance analysis.
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Earlier in my career, I worked in lead generation and client-facing roles within the senior living and real estate industries. There, I developed a strong foundation in verbal communication, qualification strategy, and results-driven messaging, which are skills that continue to influence how I approach marketing today.
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Whether I’m shaping a brand narrative, designing digital experiences, or building creative systems from the ground up, I bring a thoughtful, organized, and results-oriented approach, paired with a genuine passion for creating clear, meaningful brand experiences.
Certifications
